POSTERS FOR THE PEOPLE 1.0 NATIONAL TAKEOVER

During the process of creating the Leeds takeover, we suggested to FYI that they could guerilla drop some banners of the posters outside key places to ensure that the Key workers were seeing our messages of Thanks and out of this the #Peoplepower part of their bid to make a national campaign was born.

Out were the big ad companies and in was the idea that we could do things differently - do things in our own way.

In just 3 days FYI turned around a webshop and the whole of the world was able to join in, to help to raise smiles and funds.

The response was overwhelming - we shipped over 5000 pieces. The project went on to go grow arms and legs - from beers to gin, to chocolate plus a shortlisted film festival documentary and so many other iterations.

Over 15k was raised funds for the 8 artists chosen charities. 

And we had one hell of an adventure.